2019 is here and it’s time to start making resolutions and sticking to them. As a business owner, one of the biggest steps towards improvement that you can take is the creation of a new site that promotes your brand.
2019 promises to be a year of innovative changes in the area of web design; so, here are eight of the biggest design elements that are set to push new sites to great heights.
1. Mobile-First Still Enhances Your User Experience
It’s no secret that most internet searches are made from mobile devices. Yet, many local businesses are still failing to create their sites in a mobile-friendly format.
This mobile-first trend started in recent years and is only becoming more prevalent. When you create a site that is mobile-friendly, you have a higher chance of keeping your visitors engaged and leading them towards your CTA and potential conversion.
2. Use of Chatbots
2019 is going to see the use of chatbots across sites. Over the last 20-years since their implementation, chatbots have evolved to now enhance the user experience and help with upfront customer service regarding general questions about your brand. Expect these features to become ever more prevalent as chatbots continue to evolve into a seamless experience that customers will look forward to.
3. Deep Images That Pop
Many sites may boast that the future of web design is completely flat. However, one up and coming trend in the space is the addition of depth within images on a site. 3-D imagery creates realism to graphics that flat images simply can’t offer, while still making the experience fun and enticing for an audience.
4. Dependency on Several Design Elements
2019 is destined to showcase quite a few design approaches to websites. The type that suits your site ultimately depends on your brand. Some of the big trends to look out for in design will include fluid, flat, and minimalist approaches.
- Fluid Design
Although the straight elements of flat design are still appealing, the fluidity of shapes and lines within site design is going to be a featured trend. By pulling from organic shapes and elements (i.e. circles, shapes found in nature like snowflakes) the design of your site will automatically become more appealing and approachable to the average visitor.
Speed is the key to a successful site. This is why minimalism design continues to be a trend in 2019. Single page design involves sites that have one page instead of multiple service pages. While this may make SEO efforts more challenging, these pages actually seem to lead to successful conversions. If you have a minimalist design in mind, it may be a smart option to check with a professional web designer. They could tell you if your brand is suited for this design method.
5. Continued Emphasis of Speed
Site speed is an element that is here to stay as a web design necessity. The average customer needs to be drawn into your site within the first three seconds or else they grow impatient and leave. Your site can be as beautiful as you like, but if it doesn’t load fast enough, then all of that effort was for naught.
6. Broken Grid Layouts
Asymmetrical layouts will be the push that makes your site design think outside of the box. In the past, a design that seemed to be freeform was considered sloppy. However, designers can now create this broken grid pattern that is planned and layered, producing sites that engage and draw in an audience with its imagery and responsive layout.
7. Video Backgrounds
Visuals in-motion are bound to catch the eye of a site guest. Video backgrounds are a tool that you can use in web design that:
- Don’t slow down your page speed
- Create higher conversions
With a video playing in your background, users are more likely to hang around your site to find out what your brand is all about. Video allows you to quickly and effectively get your brand’s message across in mere seconds. This is just enough time to change someone’s mind and have them clicking “purchase” on your product.
Get Your New Year Designed Right with Big D Creative
When you set out to build a site that has all of the elements it needs to succeed, professional experience is necessary. Big D Creative is a Dallas-based design company that regularly stays ahead of design trends and ensures that the sites we create appeal to your audience and search engines alike.
If you know it’s time for a new site or just a face-lift that really pops, reach out to us today. Our team can’t wait to show you how we can make your brand memorable.