If your website isn’t bringing in the customers or search engine attention your brand deserves, it’s time to take a step back and reevaluate the state of your site.
So many websites continue to ignore design and development elements that most of us now recognize as essential. As the holiday season hits, take a moment to make sure your website gives both search engines and audiences what they can’t live without.
Shockingly, some websites still ignore mobile users. We’ve covered mobile-friendly websites ad nauseum, but evidently the development team at Big D Creative can’t stress it enough. Most of your audience views your site on mobile devices.
Does your site look and function on these platforms as well as it does on desktop? If not, your audience will bounce from your site faster than you can say “It’s not 2010.”
If your site’s not mobile-friendly, even search engines will turn on you. For years now, Google has ranked websites based on mobile performance and experience. If Google thinks it’s important, shouldn’t you?
Visual Appeal from Top to Bottom
If you want a successful website, it actually needs to look the part. A great web design team can help you create an attractive website with color schemes and layouts that both:
- Draw in audience attention
- Solidify the personality of your brand
A visually appealing website will quickly connect with potential customers and keep them on your pages, helping them find what they’re looking for.
Clear Call-to-Action (CTA) Buttons
It’s surprising how many people miss this simple mark when they design and develop their websites. A clear CTA button is essential to moving visitors one step closer to converting. If you don’t give them a reason or way to engage with your website and “act now,” they’ll move on to your competitors.
An experienced web design team can help you create CTA buttons that stand out and have a clear, actionable message. Your development team can then help you decide the perfect placement for your CTA buttons on must-have pages of your website.
If you’re currently paying for the cheapest hosting possible, your hosting experience probably hasn’t been a smooth one. If your site runs slowly (or even goes down frequently), you’re getting what you’re paying for.
Fortunately, switching hosts is a simple way to stop losing potential revenue. Your host may even be a cause of poor search rankings. There are many fast, reliable hosts that won’t break your bank. Ask your development team about great hosts that best fit your website.
A blog may not seem like a valuable prospect to some companies, but having one opens the educational floodgates about your brand to the public. The ultimate goal of your website should be to be an industry expert that audiences trust and stay loyal to.
You can easily achieve this goal by writing new content and updating your blog. It should combine relevant industry knowledge with exciting information about your brand — and essential keywords that will get you more visibility in Google.
Compelling Lead Capture Forms
Unless you give your customers a reason to return to your website, they probably won’t. Talk to your design and development team about creating a compelling form on your website that convinces guests to give you critical contact information.
A great lead capture form allows you to email or contact your audience, reminding them to come back and experience all that your brand has to offer.
Perfect Your Site’s Design and Development With Big D Creative
If you’ve just realized that you need to implement some of these elements into your website, the design and development team at Big D Creative can help! Our team covers every need your website may have and will create a final product that churns out conversions.
We’ve successfully completed more than 1000 website projects across all industries. Let’s improve your site’s traffic and help it generate more revenue! Contact us today to learn more about our services and to schedule a free consultation.