In web design, a great user experience (UX) is the key indicator that a site was created with ease of use in mind. However, site speed and simple navigation aren’t the only pieces of the conversion puzzle your pages must accomplish for success.
With its 2019 algorithm changes, Google has shown designers that a natural and emotional connection with an audience helps build the trustworthiness a site needs for a loyal following.
This year, make it your New Year’s resolution to connect with your audience emotionally through the UX. Try these four tips and find out how an emotional tie to your audience can lead to your next conversion.
Create a Cohesive Story With Each Site
No matter what product or services you’re selling, your website should tell a story. Everyone loves to be entertained and educated rather than “sold to” as just another buyer.
Use your site’s content to your advantage by telling a “story” about your brand. Answer these questions to give your audience the education they need about why they should choose you to meet their needs:
- What is the story behind your product?
- Why is your product unique?
- What problems does your brand solve for its users?
Approaching these questions honestly and thoroughly will tell the story of your brand and build the authority users want when they place their trust in your product or service.
As far as creating an entertaining personality for your site, your web design team can help you create the perfect images, illustrations, videos, and infographics that get your message across in a fun and easily digestible format.
Play With Color Theory
You should always approach a site design or redesign with an artistic eye. Sure, the information is essential, but you also want the colors used on your site to convey your brand’s message.
Take some time to study color theory this year and find out how the colors used throughout your site can:
- Be Vibrantly Inviting
Learning how your colors can invoke emotion can subliminally get your audience feeling emotions like:
Motivate Through Social Features
Nothing reaches human emotion better than allowing visitors to be social within your site’s design. Science has proven that social interaction releases dopamine in the brain. Dopamine is a chemical that triggers both pleasure and attention, two factors you want to capture with your site.
Creating that spark of natural chemical pleasure on your site is easily done through:
- Public polls
- Social media sharing buttons
- Accessible review options
Go Beneath the Surface of Your UX With Big D Creative
At Big D Creative, we are all about using our web design talents to help you connect with your target audience. Through collaboration with our design and content team, your next website could be something that truly helps visitors answer relevant questions and trust your brand.
Make 2020 a year of going above and beyond with the help of Big D Creative. Contact us today to learn more about the web design process and to schedule your free consultation with one of our team members.