Helpful Tips for Creating Your Website’s Logo
During website development and design, a brand’s logo is one of the most critical pieces of content you’ll need to create. The logo is equally important as your site’s content and the quality of your user experience when crafting a successful website.
At Big D Creative, we love the point in a project where we get to see a logo develop and come to life. Some of our clients prefer to create logos independently, while others ask us to draft several options. No matter the route you take during design and development, Big D Creative is here to help create a logo you can be proud of for years to come.
Here’s some insight into why your logo is integral to your site’s success and what you should and shouldn’t do during logo creation.
Why is Your Logo Important?
Think of your logo as your audience’s first impression when interacting with your brand. If it doesn’t promote excitement, audiences won’t engage, and your new site will never take off the ground. Aside from attracting your audience, a well-made logo is vital for the following reasons:
- It’s the foundation of your company’s identity
- It helps create brand loyalty
- It lets you stand out from the competition
- It builds trust with your audience if you’re a new company
Best Practices for Successful Logo Creation
You now know why logos are important, but what does it take to create a successful logo during design and development?
Keep it Simple
Too much action in a logo can be overwhelming and drive an audience. While you may want to add many design elements, colors, and text to your logo, it’s something we can’t recommend.
- Pick two or three colors that will fit your site’s color scheme. Once you’ve selected the colors for your logo, shrink the draft on your computer. If the logo comes out clear, you’re in the clear. However, if it’s blurry, you may have too many colors.
- Text is something that can work with your logo, but we recommend placing text next to your logo, not within the design itself. Separating text prevents your logo from becoming too busy and lets your audience take in the beauty of your logo. This move also makes it easier for people to share your logo across social media and spread the word about your fantastic brand.
Ensure Your Logo Reflects Your Brand
Your logo is one of the most significant trust factors new visitors rely on when they land on your site. Make sure your logo accurately represents the personality and services your brand brings to the table. Your logo should tell customers what you’re all about through colors and simple imagery before they start reading your content.
Research Your Target Audience
Much like your site’s content, your logo’s success relies heavily on how it connects with your target audience. Take some time to research your audience; you want your ideal customer to see your logo, feel excited, and engage with your brand. When creating your business’s logo, use demographic-appropriate shapes, colors, and imagery.
For example, let’s say you own a bar in a college town. Bright colors and energetic symbolism like a sloshing mug of beer would be more age-appropriate, over a dark, serious logo that one would find in an old-school British tavern.
Keep Your Logo Unique
You need your logo to be as unique as your brand. While looking at the competition for keyword research and content ideas can be beneficial for your new site’s search engine optimization (SEO), this is something you’ll want to stray away from when creating your logo.
Many competitors in your industry are likely to have logos with similar designs. For example, several roofing companies have logos that look like the peaks of rooftops. Many of these logos blend and do nothing to create a unique brand look.
The bottom line is that if you draft a logo and can compare it to similarities with a competitor, it’s time to return to the drawing board.
Never Go With Clip Art
This suggestion aligns with keeping your logo unique but is separate from copying your competition. While clip art may be a cheap, easy way to start logo design, you only work with an image to which you can’t claim rights. Any other company can use the same image in their logo, tarnishing your final product’s quality. Rebranding because of a bad logo can be expensive. So, take the time at the beginning of your project and create an original logo that boosts your brand identity for years to come.
Create a Logo That Attracts Customers with Big D Creative
If you have some ideas for the perfect logo but don’t know how to bring your vision to fruition, Big D Creative is here to help! Not only can we develop and design your dream website, but we can also put our skills to work and design a logo that attracts your target audience.