Even though we’re still in October, any business that wants to promote sales during the holiday season should always plan ahead. It’s a bit too late to redesign your website for the holidays, but you still have time for some quick additions. So, take advantage of the weeks leading up to the big sales after Thanksgiving, and design your site’s holiday elements with precision, and above all, time on your side.
Big D Creative’s website design and development teams focus on expertly conveying your message through design elements and site functionality. Here are some of our design pointers for making your website holiday-ready in 2020!
Utilize White Space
White space is the content-empty area of your website that drives the eye towards the content that really matters. Gearing up for the holiday season, you’ll want to emphasize the use of white space in order to instantly bring attention to the sales and promotions your brand offers.
White space drives conversions and also provides other benefits to your website:
- White space improves the readability of your site
- White space provides readers with direction
- White space leads to faster, better understanding of your site’s content
All of these benefits can help you achieve your sales goals during the upcoming holiday season.
Design Festive Branding
Although it would be easy to drop little Santa hats all over your website and call it “festive,” it wouldn’t be the original design move you need. Even during the holidays, your brand should always represent your personal mission and personality of your business.
Meet with your web design team and discuss the ways you can add temporary festivity to your site without compromising the branding you’ve worked so hard to achieve. Consider designing holiday elements like the following:
- Festive backgrounds
- Promotional images for upcoming sales
- Banners that you can easily remove once the holidays are over
Start to Implement the Color Red Where it Counts
Red may be one of the primary colors of the season, but it’s also a huge influencing factor on how an online consumer shops. Red is a loud and bold attention grabber that instantly gravitates the eyes towards the color source.
We aren’t saying to make your website an entirely red color scheme like Target, but use the color where it matters most:
- Call to Action (CTA) buttons
- Headers for promotions
- As the background for card-based design elements (more on that below)
Videos can Convey More Emotion Than Words
When we say that content is king, we aren’t just talking about blog posts and the words on your site. Videos are a key portion of content that you should utilize throughout the holiday season. Many brands in the past have effectively sold their products during the holidays off of their reputation and videos alone (we’re looking at you, Apple).
So, if you want to get your audience excited about your holiday offerings, create a video that shows the product in action and how great it is. Sure, you may not be able to afford a celebrity in the budget, but as far as marketing goes, seeing is believing.
Are You Ecommerce? Consider Card-Based Design
If you’re a business that runs an ecommerce website, then you already know the importance of developing a navigation system that provides a user-friendly interface. During the holidays, you’ll want users to find your sales and products expediently, so updates are definitely in order.
Card-based design is something you’ve probably seen on websites like Pinterest and Overstock. However, the practice could be beneficial for your ecommerce website that has an abundance of product for guests to sift through.
Card-based puts your offerings out there front and center and gives your audience the easiest means of discovering your pages and making a sale.
Your design team can help you strategize the placement of your card-based content within your site’s pages so that the visual navigation remains consistent and effortlessly guides readers to their target destinations.
Combine the Right Design Elements Early with Big D Creative
It’s never too early to start planning ahead for your website’s success during the holiday season. Big D Creative has the design and development expertise to help your brand effectively make its mark on your target audience. From temporary site redesigns to the creation of specialty content, our team has your goals covered. Contact us today to schedule a free consultation and learn more about our experience with businesses like yours.